As there is an exceptional level of diversity and heterogeneity in the country, and websites often are created in response to unique market requirements in a given region. For S3 (Ski, Surf, Skate)'s Products, this calls for careful planning and in-person visits with the key members of each management team of these websites to ensure there is the ability to integrate systems globally. There is also the need to ensure a cultural fit with S3 as well. The leading B2B sites include eBay India, FlipKart.com, Snapdeal.com business section and many others are designed to specifically be aligned to vertical market segments (Bandyopadhyay, 2011). This bifurcation of the Indian B2B e-commerce market has predicated on the development of the country's infrastructure over two decades ago (Siriginidi, 2000). The B2B e-commerce market has significant potential for S3 (Ski, Surf, Skate)'s Products supply...

These regional hubs are excelling in the areas of regional bartering and consumer commerce, with eBay being the most dominant C2C force in the Indian market as of 2012 (Bandyopadhyay, 2011). C2C is the smallest of the e-commerce segments of the India market today.
References

Bandyopadhyay, S. (2011). Online privacy concerns of indian consumers. The International Business & Economics Research Journal, 10(2), 93-100.

Gupta, P. (2001). Growth scenario of it industries in India. Association for Computing Machinery.Communications of the ACM, 44(7), 40-41.

Siriginidi, S.R. (2000). E-commerce: The medium is the mart. New Library World, 101(1154), 53-59.